New Year, New Size for OKL
Are you excited about the New Year? Most of us will welcome the New Year with anticipation for great things to unfold. If you already have a “list” of events you’re looking forward to in 2019, our staff at Oklahoma Living would like to add one more item to your list!
We are excited to announce that effective with your April 2019 edition of Oklahoma Living you will see a new size for our publication as well as an enhancement to the paper quality of the magazine. Currently, the magazine is a 10 by 12 inch publication; in an effort to continue evolving to better serve our readership, our size will change to a standard magazine size or 8.5 by 10.5 inches. Additionally, we are taking the opportunity to improve the quality of the paper stock both for the cover and for the inside pages of the magazine.
In the fall, our staff hit the road and conducted reader focus group sessions at six electric cooperatives throughout the state. The purpose of the focus groups was to discuss this change with OKL readers and to hear their feedback regarding several aspects of our publication including the stories we cover, the advertisements in the magazine, the layout and design of the publication as well as our digital and social media presence. We understand that in every relationship it is important to listen, and we at Oklahoma Living love listening to our readers. When visiting with focus group participants about the size change, we were pleased to hear that 100 percent of the members gave us the green light to proceed in this direction. We took a sample of the resized publication and the focus group participants overwhelmingly said they will enjoy the change. As always, it was a pleasure to visit with our readers in these sessions. We are grateful to our host co-ops and their members at Kay Electric Cooperative (Blackwell), CKenergy Electric Cooperative (Binger), Canadian Valley Electric Cooperative (Seminole), East Central Electric Cooperative (Okmulgee), Southwest Rural Electric Association (Tipton), and Southeastern Electric Cooperative (Durant) for opening their doors and for taking the time to provide valuable feedback to us.
Our publication started off as a black and white newspaper in 1948 called “Oklahoma Rural News.” Through the years, this publication has evolved while showcasing the people and communities of our state as well as the values of Oklahoma’s electric cooperatives. We hope you enjoy this change to your magazine which will start with the April 2019 edition. Remember, we love to hear from you: send your thoughts to email@example.com anytime. May the New Year bring you and your family many blessings!